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Communicating with women in the 1990s: the role of sport marketing
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CONTRIBUTORS:
  Author:  Sutton, W. A. (University of Massachusetts Amherst)
  Author:  Watlington, R.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 2(1994), 9 - 14.
YEAR: 1994
PUB TYPE: Journal Article
SUBJECT(S): sport; marketing; woman; communication
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=352806&title=352806
LANGUAGE: English
PUB ID: 103-337-716 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
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