Pol and Pak (1994) The use of a two-stage survey design for gathering data from people who attend sporting events

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The use of a two-stage survey design for gathering data from people who attend sporting events

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CONTRIBUTORS:

	Author:	Pol, L. G.
	Author:	Pak, S.

JOURNAL:

Sport Marketing Quarterly [SMQ], 3(3), 9 - 12.

YEAR:

1994

PUB TYPE:

Journal Article

SUBJECT(S):

method; research; spectator; public-opinion; data-collection

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=356744&title=356744

LANGUAGE:

English

PUB ID:

103-337-713 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
Gathering information from and about fans who have attended a sporting event presents a severe data collection challenge. This paper describes a survey method that facilitates the collection of good-quality data and divides the process into two distinct stages. Stage 1 requires an initial contact resulting in the respondents' agreeing to be surveyed. Stage 2 involves the actual interview. One application of the method generated an 84 percent response rate. The method is discussed with respect to further modifications required to fit specific situations.

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