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Perceptions of student-athlete graduation rates as an evaluation criterion for head football coaches

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CONTRIBUTORS:
  Author Waggoner, R. G.
  Author Ammon, R. (Slippery Rock University of Pennsylvania)
  Author Veltri, F. R.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 2(1), 27;30 - 34.
YEAR: 1993
PUB TYPE: Journal Article
SUBJECT(S): football; coaching; evaluation; student; athlete; education
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=316239&title=316239
LANGUAGE: English
PUB ID: 103-337-699 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
The purpose of this research was to measure the perceptions of NCAA Division I-A presidents, athletic directors, and head football coaches regarding the use of student-athlete graduation rates as a criterion in head football coaches' evaluations. A questionnaire, mailed to all 321 (n= 321) NCAA Division I-A presidents (n= 107), athletic directors (n=107), and head football coaches (n=107), focused on the use of student-athlete graduation rates as an evaluation criterion of head football coaches. The percentage of usable return of surveys for each group was 40 percent, 62 percent, and 56 percent, respectively. All three groups favored the use of student-athlete graduation rates in head football coach evaluations; however, presidents and athletic directors were more in favor of this than were head football coaches. Each group believed that graduation criterion should contribute less than 40 percent to the head football coach evaluations. Additionally, results indicated that athletic directors and head football coaches have higher student-athlete graduation rate expectations than do presidents. A chi-square test of association with alpha = .05 revealed significant differences in thinking among the three groups. These results may reflect the current college athletic reform movements. The authors intend this information to be useful in moving toward enhancing the image of an athletic program as proactive administrators market these programs.
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