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Is marketing the true "white knight" in college sports?
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CONTRIBUTORS:
  Author:  Schoenadel, T.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 2(3), 7 - 7.
YEAR: 1993
PUB TYPE: Journal Article
SUBJECT(S): marketing; sport; university; United-States; ethics; corruption
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=325234&title=325234
LANGUAGE: English
PUB ID: 103-337-695 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
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