Kuzma, Shanklin and McCally (1993) Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives

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Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives

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CONTRIBUTORS:

	Author:	Kuzma, J. R.
	Author:	Shanklin, W. L. (Kent State University)
	Author:	McCally, J. F.

JOURNAL:

Sport Marketing Quarterly [SMQ], 2(3), 27 - 32.

YEAR:

1993

PUB TYPE:

Journal Article

SUBJECT(S):

sponsorship; goals; business; manager; satisfaction; competition; tournament

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=325237&title=325237

LANGUAGE:

English

PUB ID:

103-337-690 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
A burgeoning number of requests from event organizers and charities have caused companies to more carefully scrutinize and evaluate their sponsorship options. This article analyzes responses from Fortune 1000 companies, U.S. Olympic Festival-'90 sponsors, and 1991 International Special Olympic sponsors to identify the relative importance of various issues and objectives in determining sponsorship participation. Thus it should be of value to both event organizers and corporate sponsors.

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