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ABSTRACT:
Taken at face value, a rock concert is a very different event from a rodeo. But when one looks at the events from the planning perspective, the two are very much alike. A rodeo needs a suitable venue as does a rock concert and they both require adequate parking, rest room facilities, concessions, medical care, and more. This is true for all events and, applying a single organizing plan for a myriad of events is the key to reducing the amount of time spent on initial planning. In today's entertainment society, event management must also take into account television and other media audiences. No longer are events just staged. They must be carefully planned, packaged, and sold. Billions of dollars are spent annually on events, which eventually may be renegotiated and repackaged. In the past 18 years, revenue from national television contracts with the NBA has been increased by 210 million (The Economist, 1992). In November, 1992, two Elton John performances in Mexico City grossed over 4 million dollars (Amusement Business (AB), 1992, December 21, p. 26) and one 1992 Sinbac performance in Joliet, IL grossed 24,317 (p. 43).
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