Stier (1992) Understanding fundraising in sport: the conceptual approach

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Understanding fundraising in sport: the conceptual approach

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CONTRIBUTORS:

Author:

Stier, W. F. (State University of New York College at Brockport)

JOURNAL:

Sport Marketing Quarterly [SMQ], 1(1), 41 - 46.

YEAR:

1992

PUB TYPE:

Journal Article

SUBJECT(S):

theory; fund-raising

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=311559&title=311559

LANGUAGE:

English

PUB ID:

103-337-675 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
At no time in the history of our country has the world of sport been faced with as many problems as it faces today. Similarly, at no other time have American sports - at all levels - undergone as much change as they have in recent years and are, in fact, currently experiencing (Fox, 1990). The purpose of this article is to provide a conceptual framework of sport fundraising as well as to examine selected factors that can have a significant impact upon such fundraising efforts.

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