Huggins (1992) Marketing research: a must for every sport organization

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Marketing research: a must for every sport organization

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CONTRIBUTORS:

Author:

Huggins, M. H.

JOURNAL:

Sport Marketing Quarterly [SMQ], 1(1), 37 - 40.

YEAR:

1992

PUB TYPE:

Journal Article

SUBJECT(S):

marketing; research

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=311558&title=311558

LANGUAGE:

English

PUB ID:

103-337-673 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
This article emphasizes the importance of marketing research in sport marketing. It is not a "how to" article; rather, it discusses what marketing research is in sport marketing, why it is needed, and who should do the research. The article should be valuable to sport marketing management who wants a better conceptual understanding of marketing research. It should also help managment who wonders whether their organization should do research and how it would be beneficial.

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