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Taming the beast: riding out a sports crisis
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CONTRIBUTORS:
  Author:  Helitzer, M.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 1(2), 33 - 42.
YEAR: 1992
PUB TYPE: Journal Article
SUBJECT(S): team-sport; public-relations; marketing; administration
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=310511&title=310511
LANGUAGE: English
PUB ID: 103-337-671 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
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