Graduate curriculums in sport management: the need for a business orientation
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ABSTRACT:
The graduate level sport management curriculum must go beyond the level of providing technical competencies - it must also orient graduates to using competencies in the fulfillment of management tasks. The sport management curriculum should also emphasize the unusual and sometimes unique aspects of managing a sport organization. Sport should be studied in relation to other industries. An ideal curriculum revolves around four components of knowledge: core knowledge, functional applications across segments, supplemental electives, and segment specializations, including internships. Graduate level sport management curricula should produce managers, not entry-level technicians.
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