Risk benefit analysis of health promotion: opportunities and threats for physical education
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ABSTRACT:
This paper examines the opportunity for developing new professional molds in physical education presented by the increasing popularity of health promotion and lifestyle management techniques. Four contentious issues regarding the implanting of beliefs about desirable levels of health and fitness, and the promotion of techniques to correct and sustain these levels, are identified as grist for professional concern. These are (a) the misuse and cost of suasion, (b) imposing values packaged in scientific wrapping, (c) social inequities and individual consequences resulting from a choice of the locus of responsibility, and (d) biases in the communication of health risk information.
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