Verner, Hecht and Fansler (1998) Validating an instrument to assess the motivation of athletics donors

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Validating an instrument to assess the motivation of athletics donors

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CONTRIBUTORS:

	Author:	Verner, M. E. (Illinois State University)
	Author:	Hecht, J. B. (Illinois State University)
	Author:	Fansler, A. G. (Illinois State University)

JOURNAL:

Journal of Sport Management [JSM], 12(2), 123 - 137.

YEAR:

1998

PUB TYPE:

Journal Article

SUBJECT(S):

review; interview; university; sport; fund-raising; motivation

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=462557&title=462557

LANGUAGE:

English

PUB ID:

103-334-981 (Last edited on 2002/04/22 16:39:34 GMT-6)

SPONSOR(S):

ABSTRACT:
This paper describes the development of a survey instrument to assess athletics donor motivation. An extensive literature review, followed by interviews with athletics donors, indentified 14 dimensions of donor motivation. Expert review and field testing of potential survey items reduced the number of dimensions of athletics donor motivation to 12. The final insturment, Motivation of Athletics Donors (MAD-1), with pilot tested with a sample of donors from 10 NCAA Division I athletics programs. Eleven scales were validated using confirmatory factor analysis, scale reliabilities (Cronbach's alpha), and item-to-total correlations. These results (a) provide the foundation necessary for systematic study of athletics donor behavior utilizing social cognitive theory as the theoretical framework, and (b) support the use of the MAD-1 as a practical instrument for assessing the specific motivations of any particular donor group.

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