Gladden, Milne and Sutton (1998) A conceptual framework for assessing brand equity in Division I college

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A conceptual framework for assessing brand equity in Division I college

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CONTRIBUTORS:

	Author:	Gladden, J. M. (University of Massachusetts Amherst)
	Author:	Milne, G. R. (University of Massachusetts Amherst)
	Author:	Sutton, W. A. (University of Massachusetts Amherst)

JOURNAL:

Journal of Sport Management [JSM], 12(1), 1 - 19.

YEAR:

1998

PUB TYPE:

Journal Article

SUBJECT(S):

university; sport; prestige; revenue; marketing; administration; Brand-Name

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-334-972 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

ABSTRACT:
In an effort to enhance the organization's image and increase its

STATISTICS

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