Developing an instrument to measure athletic donor behavior and motivation
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ABSTRACT:
This paper emanates from a larger project consisting of three phases related to the examination of athletic donor behavior and motivation. This paper focuses specifically on the first phase of that study, which dealt with the development of an instrument to measure athletic donor behavior and motivation using a theoretical model. The Birch and Veroff (1966) paradigm of human motivation was incorporated into a research design that sought to identify the multidimensional aspects of athletic donor behavior and motivation. The Athletic Contributions Questionnaire originally developed by Billing, Holt, and Smith (1985) was revised to reflect incentive motivation factors found in the Birch and Veroff model. The revised instrument was called the ACQUIRE-II. One hundred randomly selected participants from each of 2 donor groups from a Division I institution and each of 2 donor groups from a Division III institution (total N=400) completed the ACQUIRE-II with a 50.5 percent rate of response. An exploratory principal components analysis showed that over 70 percent of donor motivations for giving could be explained by 6 factors: Benefits, Philanthropic, Power, Social, Success1, and Success2.
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