Mawson and Bowler-Iii (1989) Effects of the 1984 supreme court ruling on the television revenues of NCAA Division I football programs

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Effects of the 1984 supreme court ruling on the television revenues of NCAA Division I football programs

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CONTRIBUTORS:

	Author:	Mawson, L. M. (b. ----, d. ----)
	Author:	Bowler-Iii, W. T. (University of Kansas)

JOURNAL:

Journal of Sport Management [JSM], 3(2), 79 - 89.

YEAR:

1989

PUB TYPE:

Journal Article

SUBJECT(S):

antitrust-law; legislation; economics; University; football; United-States; broadcasting; television; College-Football-Association; National-Collegiate-Athletic-Association

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=241861&title=241861

LANGUAGE:

English

PUB ID:

103-334-832 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

ABSTRACT:
The 1984 Supreme Court ruling in the antitrust suit between the Universities of Oklahoma and Georgia, representing the College Football Association (CFA), versus the National Collegiate Athletic Association (NCAA) provided that individual institutions had proper authority to sell television rights to their football games. The NCAA had controlled television appearances of collegiate football teams with the rationale of preventing erosion of game attendance due to televised home football games. Records of home games televised, television revenues from football games, and attendance at televised football games were gathered from 57 percent of NCAA Division I institutions and compared for a 3-year period prior to the 1984 ruling, with a 3-year period following the ruling. Four sets of t tests between mean data for the pre- and posttime periods showed that although the number of games scheduled per season remained the same, the number of televised football games significantly increased, the television revenues from football remained constant, and attendance at televised home football games decreased significantly after the 1984 ruling.

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