Using sport sponsorship to penetrate local markets: The case of fast food restaurants
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1996
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport marketing; Sport sponsorship
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-330-843
(Last edited on
2002/03/03 18:03:44 US/Mountain)
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SPONSOR(S):
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STATISTICS
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