Merton (1971) Mass persuasion: The social psychology of a war bond drive

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Mass persuasion: The social psychology of a war bond drive

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CONTRIBUTORS:

Author:

Merton, Robert K. (b. 1910, d. ----)

PUBLISHER:

Greenwood Press (Westport, Conn)

SERIES TITLE:

YEAR:

1971

PUB TYPE:

Book (ISBN 0837152267 )

VOLUME/EDITION:

PAGES (INTRO/BODY):

xiii, 210 p.

SUBJECT(S):

Persuasion (Psychology); Bonds; United States; Smith, Kate

DISCIPLINE:

No discipline assigned

LC NUMBER:

HM291 .M435 1971

HTTP:

LANGUAGE:

English

PUB ID:

101-799-594 (Last edited on 2002/02/27 17:33:42 US/Mountain)

SPONSOR(S):

ABSTRACT:
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943. Includes bibliographical references.

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