Pessemier and Ginter (1973) Profiles of market segments and product competitive structures

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Profiles of market segments and product competitive structures

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CONTRIBUTORS:

	Author:	Pessemier, Edgar A. (b. 1922, d. ----)
	Author:	Ginter, James L.

PUBLISHER:

Krannert Graduate School of Industrial Administration, Purdue University (West Lafayette, Ind)

SERIES TITLE:

YEAR:

1973

PUB TYPE:

Book

VOLUME/EDITION:

PAGES (INTRO/BODY):

10 p.

SUBJECT(S):

Market segmentation; Consumers' preferences

DISCIPLINE:

No discipline assigned

LC NUMBER:

HD6483 .P8 no. 409

HTTP:

LANGUAGE:

English

PUB ID:

101-478-634 (Last edited on 2002/02/27 17:19:25 US/Mountain)

SPONSOR(S):

ABSTRACT:
"Paper presented at the 43rd National Meeting of the Operations Research Society of America, Milwaukee, Wisconsin, May 1973.". Bibliography: leaves 41-42.

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