Measuring the cumulative effects of advertising: A reappraisal
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CONTRIBUTORS:
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PUBLISHER:
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SERIES TITLE:
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YEAR:
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1973
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PUB TYPE:
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Book
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VOLUME/EDITION:
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PAGES (INTRO/BODY):
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10 p.
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SUBJECT(S):
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Advertising; Mathematical models
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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HD6483 .P8 no. 410
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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101-478-633
(Last edited on
2002/02/27 17:19:25 US/Mountain)
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SPONSOR(S):
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ABSTRACT:
Bibliography: leaves 24-26.
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STATISTICS
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