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Beyond customer satisfaction to customer loyalty: The key to greater profitability

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CONTRIBUTORS:
  Author Bhote, Keki R. (b. 1925, d. ----)
PUBLISHER:
  American Management Association  (New York)
SERIES TITLE:
 
YEAR: 1996
PUB TYPE: Book (ISBN 0814423620  [pbk])
VOLUME/EDITION:
PAGES (INTRO/BODY): x,  148 p.
SUBJECT(S): Consumer satisfaction; Customer services; Customer relations; Customer loyalty
DISCIPLINE: No discipline assigned
LC NUMBER: HF5415.5 .B486 1996
HTTP:
LANGUAGE: English
PUB ID: 100-136-495 (Last edited on 2002/02/27 16:40:41 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
Includes bibliographical references (p. 146-147).
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