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Display All
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Dr. Judith Lynne Zaichkowsky
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Board Member
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21
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Faber, Ron.
(1972-present)
Journal of advertising Athens, Ga. etc: Board of Directors, American Academy of Advertising, etc..
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(Journal/Periodical/Series )
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Author
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Zaichkowsky, Judith Lynne.
(1995)
Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues Westport, Conn.: Quorum Books.
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Zaichkowsky, J. L..
(1994)
The personal involvement inventory: Reduction, revision, and application to advertising
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Zaichkowsky, J.; Sood, J..
(1989)
A global look at consumer involvement and use of products
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Zaichkowsky, J..
(1987)
The emotional aspect of product involvement
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Zaichkowsky, J..
(1985)
Measuring the involvement construct
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