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Display All
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Dr. Michael A. Belch
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Board Member
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21
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Faber, Ron.
(1972-present)
Journal of advertising Athens, Ga. etc: Board of Directors, American Academy of Advertising, etc..
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(Journal/Periodical/Series )
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Author
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Belch, George E.; Belch, Michael A..
(1998)
Advertising and promotion: An integrated marketing communications perspective 4th edition. Boston, Mass: Irwin/McGraw-Hill.
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Belch, George E.; Belch, Michael A..
(1995)
Introduction to advertising and promotion: An integrated marketing communications perspective 3rd edition. Chicago: Irwin.
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Belch, George E.; Belch, Michael A..
(1992)
Introduction to advertising & promotion: An integrated marketing communications perspective 2nd edition. Homewood, IL: Irwin.
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(Book , Vol. 1 in a series/set )
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Belch, George E.; Belch, Michael A..
(1990)
Introduction to advertising and promotion management Homewood, IL: Irwin.
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