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Display All
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Dr. Frank R. Kardes
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Associate Editor
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59
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Bettman, James R..
(1974-present)
The Journal of consumer research Gainesville, FL, etc.,: Journal of Consumer Research, Inc., etc..
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(Journal/Periodical/Series )
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Author
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Kardes, Frank R..
(1999)
Consumer behavior and managerial decision making Reading, Mass.: Addison-Wesley.
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Author
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Kardes, F. R.; Kalyanaram, G.; Chandrashekaran, M.; Dornoff, R. J..
(1993)
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
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