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Display All
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Dr. Donald R. Lehmann
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Associate Editor
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Bettman, James R..
(1974-present)
The Journal of consumer research Gainesville, FL, etc.,: Journal of Consumer Research, Inc., etc..
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Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H..
(1998)
Marketing research Reading, MA: Addison-Wesley.
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Lehmann, Donald R.; Winer, Russell S..
(1997)
Product management 2nd edition. Chicago: Irwin.
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Lehmann, Donald R.; Winer, Russell S..
(1997)
Analysis for marketing planning 4th edition. Chicago: Irwin.
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Lehmann, Donald R.; Winer, Russell S..
(1994)
Product management Burr Ridge, Ill.: Irwin.
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Lehmann, Donald R.; Winer, Russell S..
(1994)
Analysis for marketing planning 3rd edition. Burr Ridge, Ill.: Irwin.
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Lehmann, Donald R.; Winer, Russell S..
(1991)
Analysis for marketing planning 2nd edition. Homewood, IL: Irwin.
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Lehmann, Donald R..
(1989)
Market research and analysis 3rd edition. Homewood, IL.: Irwin.
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Lehmann, Donald R.; Winer, Russell S..
(1988)
Analysis for marketing planning Plano, Tex.: Business Publications.
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Farley, John U.; Lehmann, Donald R..
(1986)
Meta-analysis in marketing: Generalization of response models Lexington, Mass.: Lexington Books.
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Lehmann, Donald R..
(1985)
Market research and analysis 2nd edition. Homewood, Ill.: R.D. Irwin.
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Lehmann, Donald R..
(1979)
Market research and analysis Homewood, Ill.: R. D. Irwin.
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Lehmann, Donald R.; Pessemier, Edgar A..
(1973)
Market structure modeling via clustering and discriminant analysis: A portrayal of the soft drink market West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University.
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Bass, Frank M.; Pessemier, Edgar A.; Lehmann, Donald R..
(1971)
An experimental study of relationships between attitudes, brand preference and choice Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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