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Display All
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Dr. Wayne Hoyer
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Associate Editor
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59
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Bettman, James R..
(1974-present)
The Journal of consumer research Gainesville, FL, etc.,: Journal of Consumer Research, Inc., etc..
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(Journal/Periodical/Series )
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Author
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Hoyer, Wayne D.; MacInnis, Deborah J..
(1997)
Consumer behavior Boston: Houghton Mifflin.
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Author
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Jacoby, Jacob; Hoyer, Wayne D..
(1987)
The comprehension and miscomprehension of print communications: An investigation of mass media magazines New York, N.Y. and Hillsdale, N.J.: The Foundation.
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Editor
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Peterson, Robert A.; Hoyer, Wayne D.; Wilson, William R..
(1986)
The Role of affect in consumer behavior: Emerging theories and applications Lexington, Mass.: Lexington Books.
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