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Display All
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Dr. George R Milne
(b. ----,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Author
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2
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1
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Gladden, J. M.; Milne, G. R..
(1999)
Examining the importance of brand equity in professional sport
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Author
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0
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0
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McDonald, Mark A.; Milne, George R..
(1999)
Cases in sport marketing Sudbury, Mass.: Jones and Bartlett.
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Author
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4
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0
]
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Milne, George R.; McDonald, Mark A..
(1999)
Sport marketing: Managing the exchange process Sudbury, Mass.: Jones and Bartlett.
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Author
[
3
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0
]
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Musante, M.; Milne, G. R.; McDonald, M. A..
(1999)
Sports sponsorship: Evaluating the sport and brand image match
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Author
[
4
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50
]
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Gladden, J. M.; Milne, G. R.; Sutton, W. A..
(1998)
A conceptual framework for assessing brand equity in Division I college
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Author
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0
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0
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McDonald, M. A.; Milne, G. R..
(1997)
A conceptual framework for evaluating marketing relationships in professional sport franchises
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Author
[
5
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0
]
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Sutton, W. A.; McDonald, M. A.; Milne, G. R.; Cimperman, J..
(1997)
Creating and fostering fan identification in professional sports
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Author
[
1
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45
]
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Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R..
(1996)
A niche-based evaluation of sport participation patterns
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Author
[
0
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0
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Milne, G. R.; Sutton, W. A.; McDonald, M. A..
(1996)
Niche analysis: a strategic measurement tool for sport managers
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Author
[
4
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0
]
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McDonald, M. A.; Sutton, W. A.; Milne, G. R..
(1995)
TEAMQUAL TM: Measuring service qualtiy in professional team sports
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