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Dr. Brenda Gail Pitts
(b.1954,
d. ----)
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Board Member
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117
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210
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Crow, Brian.
(1992-present)
Sport Marketing Quarterly [SMQ] Morgantown, WV: Fitness Information Technology, Inc..
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(Journal/Periodical/Series )
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Author
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1
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0
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Quarterman, Jerome; Pitts, Brenda; Jackson, E. Newton; Kim, Kyoungtae; Kim, Jongback.
(2005)
Statistical Data Analysis Techniques Employed in Sport Marketing Quarterly: 1992 to 2004
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(Journal Article in
Sport Marketing Quarterly
)
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Editor
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0
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0
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Pitts, Brenda G.
(2004)
Where Sport Marketing Theory Meets Practice: Selected Papers form the Second Annual Conference of the Sport Marketing Association United States: Fitness Information Technology.
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(Conference Proceedings from the
SMA II
)
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Author
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1
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0
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Jackson, E. Newton; Staurowsky, Ellen J.; Polite, Fritz; Pitts, Brenda.
(2003)
Implementing socio-cultural courses in sort management curriculum
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(Conference Presentation at the
North American Society of Sport Management (NASSM) Conference
)
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Author
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0
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0
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Pitts, Brenda G.; Stotlar, David K..
(2002)
Fundamentals of Sport Marketing (2nd Edition) Morgantown: Fitness Information Technology.
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(Book in the series
Sport Management Library
)
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Author
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3
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0
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Parkhouse, B. L.; Pitts, B. G..
(2001)
Definition, evolution, and curriculum
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Author
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0
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13
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Pitts, B. G..
(2001)
Sport management at the millennium: a defining moment
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Author
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1
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0
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Pitts, B. G.; Ayers, E. K..
(2001)
An analysis of visitor spending and economic scale on Amsterdam from the Gay Games V, 1998
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Author
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0
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0
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Smith, R. L.; Pent, A. K.; Pitts, B. G..
(1999)
The World Wide Web as an advertising medium for sports facilities: an analysis of current use
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Author
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1
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31
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Mahony, D. F.; Pitts, B. G..
(1998)
Research outlets in sport marketing: the need for increased specialization
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Author
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0
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0
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Pitts, B. G..
(1998)
An analysis of sponsorship recall during Gay Games IV
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Author
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0
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0
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Pitts, Brenda G..
(1998)
Case studies in sport marketing Morgantown, WV: Fitness Information Technology, Inc..
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Author
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1
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0
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Pitts, B. G.; Mahony, D. F..
(1997)
Identification of resources used in the development of content in master's level sport management courses in American and Canadian programs
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Author
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5
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0
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Pitts, Brenda G.; Stotlar, David K..
(1996)
Fundamentals of sport marketing Morgantown, WV: Fitness Information Technology.
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Author
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2
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0
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Pitts, B. G.; Fielding, L. W.; Miller, L. K..
(1994)
Industry segmentation theory and the sport industry: developing a sport industry segment model
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Author
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0
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0
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Miller, L. K.; Fielding, L. W.; Pitts, B. G..
(1993)
The rise of the Louisville Slugger in the mass market
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Author
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0
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0
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Miller, L. K.; Pitts, B. G.; Fielding, L. W..
(1993)
Legal concerns in writing job recommendations
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Author
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1
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0
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Miller, L. K.; Fielding, L. W.; Pitts, B. G..
(1992)
A uniform code to regulate athlete agents
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