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PUBLICATIONS
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Books
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Display All
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William Anthony Sutton
(b.1951,
d. ----)
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( Prev | Next )
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Author
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Irwin, R.L.; Sutton, W.A.; McCarthy, L..
(2002)
Sport Promotion and Sales Management Champaign, IL: Human Kinetcs.
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Author
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0
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72
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Gladden, James M.; Irwin, Richard L.; Sutton, William A..
(2001)
Managing North American major professional sport teams in the new millenium: A focus on building brand equity
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Author
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Gladden, J.M.; Irwin, R.L.; Sutton, W.A..
(2001)
Managing North American Major Professional Sport Teams in the New Millennium: Building, Sharing and Maintaining Equity
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Author
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7
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0
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Mullin, Bernard James.; Hardy, Stephen; Sutton, William Anthony.
(2000)
Sport marketing 2nd edition. Champaign, IL: Human Kinetics.
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Editor
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1
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Mullin, B. J.; Hardy, S.; Sutton, W. A..
(2000)
Sport marketing Champaign, IL: Human Kinetics.
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Author
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0
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Barr, C. A.; Sutton, W. A.; McDermott, E. M..
(1999)
Marketing implications of Title IX for collegiate athletic departments
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Hardy, S.; Sutton, W. A..
(1999)
The SMQ and the sport marketplace: where we've been and where we're going
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Author
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2
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0
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McAuley, A.; Sutton, W. A..
(1999)
In search of a new defender: The threat of ambush marketing in the global sport arena
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Author
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4
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50
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Gladden, J. M.; Milne, G. R.; Sutton, W. A..
(1998)
A conceptual framework for assessing brand equity in Division I college
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Author
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0
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0
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Sutton, W. A.; Irwin, R. L.; Gladden, J. M..
(1998)
Tools of the trade: practical research methods for events, teams and venues
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Author
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5
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0
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Sutton, W. A.; McDonald, M. A.; Milne, G. R.; Cimperman, J..
(1997)
Creating and fostering fan identification in professional sports
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Author
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1
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45
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Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R..
(1996)
A niche-based evaluation of sport participation patterns
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Milne, G. R.; Sutton, W. A.; McDonald, M. A..
(1996)
Niche analysis: a strategic measurement tool for sport managers
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Author
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4
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0
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McDonald, M. A.; Sutton, W. A.; Milne, G. R..
(1995)
TEAMQUAL TM: Measuring service qualtiy in professional team sports
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Author
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0
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Irwin, R. L.; Sutton, W. A..
(1994)
Sport sponsorship objectives: an analysis of their relative importance
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Author
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2
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0
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Sutton, W. A.; Watlington, R..
(1994)
Communicating with women in the 1990s: the role of sport marketing
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Author
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0
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0
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Brown, S. C.; Sutton, W. A.; Duff, G..
(1993)
The event pyramid: an effective management strategy
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Author
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8
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0
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Mullin, Bernard J.; Hardy, Stephen; Sutton, William A..
(1993)
Sport marketing Champaign, IL: Human Kinetics Publishers.
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Author
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0
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0
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Sutton, W. A.; Parrett, I..
(1992)
Marketing the core product in professional team sports in the United States
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Author
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2
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0
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Sutton, W. A..
(1987)
Developing an initial marketing plan for intercollegiate athletic programs
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