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Display All
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Robert C Blattberg
(b.1942,
d. ----)
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( Prev | Next )
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POSITION(S) / JOB TITLE(S):
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Unknown
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Unknown
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1001-1820
(Last changed on
2001/01/01 00:00:00)
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| ALL PUBLICATIONS IN REVERSE CHRONOLOGICAL ORDER
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Author
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Blattberg, Robert C.; Fox, Edward J..
(1995)
Category management: ... a series of implementation guides Washington, D.C.: Research Dept., Food Marketing Institute.
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Blattberg, Robert C.; Glazer, Rashi; Little, John D.C..
(1994)
The Marketing information revolution Boston, Mass.: Harvard Business School Press.
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Blattberg, Robert C; Hoch, Stephen J.
(1990)
Database Models and Managerial Intuition: 50% Model + 50% Manager
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Blattberg, Robert C.; Neslin, Scott A..
(1990)
Sales promotion: Concepts, methods, and strategies Englewood Cliffs, N.J.: Prentice Hall.
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Blattberg, Robert C..
(1976)
The Economy in transition New York: New York University Press.
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