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Dr. Andrew A. Mitchell  (b.1939, d. ----)

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POSITION(S) / JOB TITLE(S):
Professor
AREAS OF EXPERTISE:
 
ACADEMIC RANK:
Professor
FACULTY/DEPARTMENT:
Management, Rotman School of
INSTITUTION/ORGANIZATION:
University of Texas at Arlington
EMAIL: (Homepage)
Only Visible to Members of getCITED
HIGHEST DEGREE:
Doctorate
DEGREE FROM:
University of California Berkeley
SEX / LANGUAGE:
Male / English
LAST LOGIN:
Unknown
MEMBER ID:
1044-0964 (Last changed on 2002/06/14 19:41:25)
BOOK CHAPTERS IN REVERSE CHRONOLOGICAL ORDER
Author 
[ 10 | 0 ] 		  Ing, David; Mitchell, Andrew A. (1994) Point-of-Sale Data in Consumer Goods Marketing: Transforming the Art of Marketing into the Science of Marketing
     (Book Chapter in The Marketing information revolution )
Author 
[ 1 | 0 ] 		  Mitchell, A. A.. (1993) Attitude toward the advertisement effects over time and in attitude change situations
     (Book Chapter in Advertising exposure, memory and choice )
Author 
[ 0 | 1 ] 		  Mitchell, Andrew A. (1988) The Development of a Knowledge-Based Media Planning System
     (Book Chapter in Data, Expert Knowledge and Decision )
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