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Dr. David Pierce  (b. ----, d. ----)

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POSITION(S) / JOB TITLE(S):
Professor
AREAS OF EXPERTISE:
My research interests are broad and varied, but I have emphasized the experimental analysis of choice and preference, a biobehavioral model of activity anorexia and the effects of reward on intrinsic motivation;Experimental social psychology, social learning, behavioural psychology, behaviour analysis, behaviourism Behavioral Choice and Preference. My contributions in terms of choice and preference relate to extensions of Herrnstein's matching law to human behavior, and clarification of mathematical and statistical issues related to matching theory. I have assessed matching and maximizing accounts of human behavior on concurrent schedules and helped to specify the conditions that regulate the bias and sensitivity parameters of Baum's generalized matching equation. I have worked on alternative versions of the generalized matching equation (based on a mathematical elaboration of Herrnstein's proportion equation) and have published on the effects of logarithmic transformations on estimates of the parameters of Baum's equation. I have published in both JEAB and JABA, as well as other journals of psychology. Some of this research is outlined in Pierce and Epling's textbook Behavior Analysis and Learning (Prentice Hall, 1999). My research on concurrent schedules and human behavior, in the context of other integrative articles, has helped to bridge the gap between basic behavior principles and application (applied behavior analysis). Visit the Prentice Hall website for a full description of the book, and the Table of Contents. In addition to my interest in behavioral choice, I continue to maintain an active research program on an animal model of human anorexia. Together with my colleague Dr. Frank Epling, I have described the laboratory conditions that induce anorexia through a combination of food restriction and excessive physical activity. I have developed a theory of activity anorexia that accounts for the animal results and provides a biobehavioral explanation for human anorexia. The laboratory model and theory were outlined in Epling and Pierce's (1991) Solving the Anorexia Puzzle: A Scientific Approach, and recent developments in the area of activity anorexia, eating, physical activity, nutrition, and physiology are described in Epling and Pierce's edited volume (Lawrence Erlbaum, 1996), Activity Anorexia: Theory, Research & Treatment.
ACADEMIC RANK:
Professor
FACULTY/DEPARTMENT:
Sociology
INSTITUTION/ORGANIZATION:
University of Alberta
EMAIL: (Homepage)
Only Visible to Members of getCITED
HIGHEST DEGREE:
Doctorate (1975)
DEGREE FROM:
Unknown
SEX / LANGUAGE:
Male / English
LAST LOGIN:
Unknown
MEMBER ID:
1106-9989 (Last changed on 2003/03/04 16:09:25)
BOOKS IN REVERSE CHRONOLOGICAL ORDER
Author 
[ 1 | 0 ]
  Pierce, W. David; Epling, W. Frank. (1999) Behavior analysis and learning 2nd edition.  Upper Saddle River, N.J.: Prentice Hall.
     (Book )
Author 
[ 0 | 0 ]
  Pierce, W. David; Epling, W. Frank. (1995) Behavior analysis and learning  Englewood Cliffs, N.J.: Prentice Hall.
     (Book )
Author 
[ 0 | 0 ]
  Epling, W. Frank; Pierce, W. David. (1991) Solving the anorexia puzzle: A scientific approach  Toronto and Lewiston, NY: Hogrefe & Huber Publishers.
     (Book )

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