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Dr. Wayne Hoyer  (b. ----, d. ----)

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POSITION(S) / JOB TITLE(S):
Associate Professor
AREAS OF EXPERTISE:
 
ACADEMIC RANK:
Associate Professor
FACULTY/DEPARTMENT:
Business
INSTITUTION/ORGANIZATION:
The University of Texas at Austin
EMAIL: (Homepage)
Only Visible to Members of getCITED
HIGHEST DEGREE:
Doctorate (1980)
DEGREE FROM:
Guilford College
SEX / LANGUAGE:
Male / English
LAST LOGIN:
Unknown
MEMBER ID:
1106-0630 (Last changed on 2002/04/29 07:50:13)
BOOKS IN REVERSE CHRONOLOGICAL ORDER
Author 
[ 0 | 0 ]
  Hoyer, Wayne D.; MacInnis, Deborah J.. (1997) Consumer behavior  Boston: Houghton Mifflin.
     (Book )
Author 
[ 0 | 0 ]
  Jacoby, Jacob; Hoyer, Wayne D.. (1987) The comprehension and miscomprehension of print communications: An investigation of mass media magazines  New York, N.Y. and Hillsdale, N.J.: The Foundation.
     (Book )

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