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Dr. George S. Day
(b. ----,
d. ----)
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Day, George S.; Schoemaker, Paul J.H.; Gunther, Robert E..
(2000)
Wharton on managing emerging technologies New York: Wiley.
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Kumar, V.; Aaker, David A.; Day, George S..
(1999)
Essentials of marketing research New York: Wiley.
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Aaker, David A.; Kumar, V.; Day, George S..
(1998)
Marketing research 6th edition. New York: Wiley.
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Day, George S.; Reibstein, David J.; Gunther, Robert E..
(1997)
Wharton on dynamic competitive strategy New York: John Wiley.
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Aaker, David A.; Kumar, V.; Day, George S..
(1995)
Marketing research 5th edition. New York: Wiley.
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Aaker, David A.; Day, George S..
(1990)
Marketing research 4th edition. New York: Wiley.
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Day, George S..
(1990)
Market driven strategy: Processes for creating value New York and London: Free Press.
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Aaker, David A.; Day, George S..
(1986)
Marketing research 3rd edition. New York: Wiley.
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Day, George S..
(1986)
Analysis for strategic market decisions St. Paul: West Pub. Co..
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Day, George S..
(1984)
Strategic market planning: The pursuit of competitive advantage St. Paul: West Pub. Co..
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Aaker, David A.; Day, George S..
(1983)
Marketing research 2nd ed.. edition. New York: Wiley.
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Aaker, David A.; Day, George S..
(1980)
Marketing research: Private and public sector decisions New York: Wiley.
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Day, George S..
(1980)
Strategic market analysis: Top-down and bottom-up approaches Cambridge, Mass.: Marketing Science Institute.
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(Book , Vol. 80 in a series/set )
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Day, George S..
(1975)
Cases in computer and model-assisted marketing: Planning Palo Alto, CA: Scientific Press.
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Day, George S..
(1975)
The broadening scope of marketing research in the U.S.: A research report Menlo Park, Calif.: The Service.
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(Book , Vol. 549 in a series/set )
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Day, George S..
(1970)
Buyer attitudes and brand choice behavior New York: Free Press.
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