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Display All
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Edgar A Pessemier
(b.1922,
d. ----)
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POSITION(S) / JOB TITLE(S):
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1021-4191
(Last changed on
2001/01/01 00:00:00)
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| BOOKS IN REVERSE CHRONOLOGICAL ORDER
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Moore, William L.; Pessemier, Edgar A..
(1993)
Product planning and management: Designing and delivering value New York: McGraw-Hill.
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Pessemier, Edgar A..
(1986)
Product management: Strategy and organization 2nd edition. Malabar, Fla.: R.E. Kreiger Pub. Co..
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De Kluyver, Cornelis A.; Carraway, Robert L.; Pessemier, Edgar A..
(1983)
Evaluating correlated outcomes and sources of new information West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of management, Purdue University.
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(Book , Vol. 824 in a series/set )
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Pessemier, Edgar A..
(1982)
Product management: Strategy and organization 2nd edition. New York: Wiley.
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Pessemier, Edgar A..
(1981)
Varied consumer behavior: Some theories, measurement methods, and models West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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(Book , Vol. 773 in a series/set )
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Pessemier, Edgar A.; McAlister, Leigh.
(1981)
Varied consumer behavior: Prior work and some hypothesis West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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(Book , Vol. 774 in a series/set )
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Pessemier, Edgar A.; McAlister, Leigh.
(1981)
Varied consumer behavior, an empirical study West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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(Book , Vol. 775 in a series/set )
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Janssens, Daniel; Pessemier, E. A..
(1980)
Response rates in mail surveys: A review and survey West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1980)
Varied consumer behavior: Some theories and measurement methods West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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(Book , Vol. 742 in a series/set )
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Pessemier, Edgar A..
(1980)
Retail patronage behavior Cambridge, Mass. 14 Story St., Cambridge 02138: Marketing Science Institute.
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(Book , Vol. 80 in a series/set )
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Pessemier, Edgar A..
(1979)
Store image and positioning West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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(Book , Vol. 709 in a series/set )
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Pessemier, Edgar A..
(1979)
Managerial aspects of market structure analysis and market maps Cambridge, Mass. 14 Story St., Cambridge 02138: Marketing Science Institute.
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(Book , Vol. 79 in a series/set )
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Pessemier, Edgar A..
(1979)
Simulation methods as an aid to designing market map studies: A managerial review Cambridge, Mass. 14 Story St., Cambridge 02138: Marketing Science Institute.
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(Book , Vol. 79 in a series/set )
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Pessemier, Edgar A.; Carter, Forrest S.; Jarboe, Glen R..
(1979)
Data models and analytic models for product maps West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A.; Pilon, Thomas L..
(1979)
A model for product management West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A.; Wilton, Peter.
(1979)
The effects of information on perceptions and preferences for new choice objects West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A.; Wilton, Peter.
(1979)
Pretesting the acceptance of innovations West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1978)
Understanding and analyzing contingency data West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1977)
Product management: Strategy and organization Santa Barbara: Wiley.
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Pessemier, Edgar A..
(1977)
Managerial aspects of market structure analysis and market maps West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1977)
Simulation methods as an aid to designing market map studies: A managerial review West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1977)
Stochastic properties of changing preferences West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A..
(1977)
Tying marketing science with marketing practice: Research directions, applications needs West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Pessemier, Edgar A.; Moore, William L.; Little, Taylor Eugene.
(1976)
Predicting brand purchase behavior: A marketing application of the Schönemann-Wang unfolding model West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University.
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Jones, Wesley H.; Pessemier, Edgar A..
(1974)
Single subject discriminant configurations: An examination of reliability, validity, and joint-space implications West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University.
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Pessemier, Edgar A..
(1974)
STRATOP: A model for designing effective product and communication strategies West Lafayette, Ind.: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A.; Jones, Wesley H..
(1974)
Joint-space analysis of the structure of affect using single-subject discriminant configurations Rev. edition. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University.
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Lehmann, Donald R.; Pessemier, Edgar A..
(1973)
Market structure modeling via clustering and discriminant analysis: A portrayal of the soft drink market West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University.
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Pessemier, Edgar A..
(1973)
Single subject discriminant configurations West Lafayette, Ind: Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A.; Ginter, James L..
(1973)
Profiles of market segments and product competitive structures West Lafayette, Ind: Krannert Graduate School of Industrial Administration, Purdue University.
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Bruno, Albert; Hustad, Thomas P.; Pessemier, Edgar A..
(1972)
An integrated examination of media approaches to market segmentation Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Hustad, Thomas P.; Pessemier, Edgar A..
(1972)
Will the real consumer-activist please stand up: An examination of consumers' opinions about marketing practices and their relationships to individual attitudes and behavior Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue Univeristy.
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Pessemier, E. A..
(1972)
Multi-attribute models for predicting individual preference and choice Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A..
(1972)
A measurement and composition model for individual choice among social alternatives Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Wilkie, William L.; Pessemier, Edgar A..
(1972)
Issues in marketing's use of multi-attribute attitude models Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Author
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Bass, Frank M.; Pessemier, Edgar A.; Lehmann, Donald R..
(1971)
An experimental study of relationships between attitudes, brand preference and choice Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A.; Bruno, Albert.
(1971)
An empirical investigation of the reliability and stability of selected activity and attitude measures Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, E. A.; Tigert, D. J..
(1970)
Marketing applications of self-designated occupation skill variables Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A..
(1969)
Models for new-product decisions Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration.
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Bass, Frank M.; Pessemier, Edgar A.; Tigert, Douglas J..
(1967)
Complements and substitutes: An exploratory analysis Lafayette, Ind: Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, E. A.; Tigert, D. J..
(1967)
A taxonomy of magazine readership applied to problems in marketing strategy and media selection Lafayette, Ind: Herman C. Krannert Graduate School of Industrial Administration, Purdue University.
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Pessemier, Edgar A..
(1966)
New-product decisions: An analytical approach New York: McGraw-Hill.
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