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Dr. Richard E. Petty
(b. ----,
d. ----)
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( Prev | Next )
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| JOURNAL ARTICLES IN REVERSE CHRONOLOGICAL ORDER
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Crites, S. L.; Fabrigar, L. R.; Petty, R. E..
(1994)
Measuring the affective and cognitive properties of attitudes: Conceptual and methodological issues
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Haugtvedt, C. P.; Petty, R. E.; Cacioppo, J. T..
(1992)
Need for cognition and advertising: Understanding the role of personality variables in consumer behavior
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Haugtvedt, C.; Petty, R. E..
(1992)
Personality and persuasion: Need for cognition moderates the persistence and resistence of attitude changes
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Petty, R. E.; Cacioppo, J. T..
(1990)
Involvement and persuasion: Tradition versus integration
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Schumann, D. W.; Petty, R. E.; Clemons, D. S..
(1990)
Predicting the effectiveness of different strategies of advertising variation: A test of repetition-variation hypotheses
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Cacioppo, J. T.; Petty, R. E.; Koa, C. F.; Rodriguez, R..
(1986)
Central and peripheral routes to persuasion: An individual difference perspective
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Petty, R. E.; Cacioppo, J. T..
(1984)
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion
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Petty, R. E.; Cacioppo, J. T..
(1984)
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion
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Petty, R. E.; Cacioppo, J. T.; Schumann, D..
(1983)
Central and peripheral routes to advertising effectiveness: The moderating role of involvement
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