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Dr. John A. Deighton  (b. ----, d. ----)

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POSITION(S) / JOB TITLE(S):
Professor
AREAS OF EXPERTISE:
 
ACADEMIC RANK:
Professor
FACULTY/DEPARTMENT:
Business (Harvard Business School)
INSTITUTION/ORGANIZATION:
Harvard University
EMAIL: (Homepage)
Only Visible to Members of getCITED
HIGHEST DEGREE:
Doctorate
DEGREE FROM:
University of Pennsylvania
SEX / LANGUAGE:
Male / English
LAST LOGIN:
2003/11/11 15:11:57
MEMBER ID:
1106-0629 (Last changed on 2003/11/11 15:11:42)
JOURNAL ARTICLES IN REVERSE CHRONOLOGICAL ORDER
Author 
[ 1 | 0 ]
  Deighton, J.; Henderson, C. M.; Neslin, S. A.. (1994) The effects of advertising on brand switching and repeat purchasing
     (Journal Article in Journal of marketing research: JMR )
Author 
[ 1 | 0 ]
  Deighton, J.. (1992) The consumption of performance
     (Journal Article in The Journal of consumer research )
Author 
[ 1 | 0 ]
  Deighton, J.; Romer, D.; McQueen, J.. (1989) Using drama to persuade
     (Journal Article in The Journal of consumer research )

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