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Dr. Richard L. Irwin
(b.1957,
d. ----)
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| JOURNAL ARTICLES IN REVERSE CHRONOLOGICAL ORDER
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Irwin, C.; Irwin, R.L..
(no date)
PR for Pe: Public Relations for Physical Education
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(Journal Article in
Strategies
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Irwin, R.L.; Lachowetz, T.; Clark, J.S..
(no date)
A Comparative Analysis of Cause-Related Marketing: Prudent Marketing Strategy or Consumer Manipulation
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(Journal Article in
International Journal of Sport Management
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Irwin, R.L.; McFarlane, K..
(no date)
Sponsonship Activation Spending: A Local/Regional Event Case Study
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Schimmel, K.; Clark, J.S.; Irwin, R.L.; Lachowetz, T..
(no date)
Turning Events Into Critical Sales Events: An Example and Empirical Support from the Sport Industry
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(Journal Article in
Business Horizons
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Clark, J.S.; Schimmel, K.; Lachowetz, T.; Irwin, R.L..
(2003)
Business-to-business relationships and sport: Using sponsorship as a critical sales event
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Irwin, R.L.; Lachowetz, T.; Cornwell, T.B.; Clark, J.S..
(2003)
Cause-Related Sport Sponsorship: An assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions
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Newman, J.I.; Irwin, R.L.; Klenosky, D.B.; Gillentine, A..
(2003)
Integrating fantasy sport role play simulation into the sport management curriculum: An orientation and empirical evaluation
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(Journal Article in
International Journal of Sport Management
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Irwin, R.L..
(2002)
Engineering the theory-to-practice bridge using the consultancy approach
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Gladden, James M.; Irwin, Richard L.; Sutton, William A..
(2001)
Managing North American major professional sport teams in the new millenium: A focus on building brand equity
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Gladden, J.M.; Irwin, R.L.; Sutton, W.A..
(2001)
Managing North American Major Professional Sport Teams in the New Millennium: Building, Sharing and Maintaining Equity
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Lough, N.; Irwin, R.L..
(2001)
A comparative analysis of sponsorship objectives for U.S. women's sport and traditional sport sponsorship
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Cornwell, T.B.; Relyea, G.E.; Irwin, R.L.; Maignan, I..
(2000)
Understanding Long-term Effects Of Sport Sponsorship: Role Of Experience, Involvement, Enthusiasm and Clutter
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Lough, N. L.; Irwin, R. L.; Short, G..
(2000)
Corporate sponsorship motives among North American companies: A contemporary analysis
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Lough, N.; Irwin, R.L..
(2000)
Corporate sponsorship motives among North American companies: A comtemporary analysis
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(Journal Article in
International Journal of Sport Management
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McCarthy, L.M.; Irwin, R.L..
(2000)
An examination of the rationale and motives for corporate purchase of stadia and arena naming rights
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Irwin, R.; Sandler, M..
(1998)
An analysis of travel behavior and event-induced expenditures among American collegiate championship patron groups
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McCarthy, L. M.; Irwin, R. L..
(1998)
Permanent Seat Licenses (PSLs) as an emerging source of revenue production
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Sutton, W. A.; Irwin, R. L.; Gladden, J. M..
(1998)
Tools of the trade: practical research methods for events, teams and venues
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Irwin, R.; Wang, P.; Sutton, W..
(1996)
Comparative analysis of diaries and projected spending to assess patron expenditure behavior at short-term sporting events
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Morris, D.; Irwin, R. L..
(1996)
The data-driven approach to sponsorship acquisition
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White, A. B.; Irwin, R. L..
(1996)
Assessing a corporate partner program: a key to success
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Irwin, R. L.; Sutton, W. A..
(1994)
Sport sponsorship objectives: an analysis of their relative importance
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Irwin, R. L.; Stotlar, D. K..
(1993)
Operational protocol analysis of sport and collegiate licensing programs
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Irwin, R.; Graham, P. J..
(1993)
Sport marketing opportunities in the Commonwealth of Independent States
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Wang, P.; Irwin, R. L..
(1993)
An assessment of economic impact techniques for small sporting events
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Irwin, R. L.; Asimakopoulos, M. K..
(1992)
An approach to the evaluation and selection of sport sponsorship proposals
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