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Dr. James M. Gladden
(b. ----,
d. ----)
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| JOURNAL ARTICLES IN REVERSE CHRONOLOGICAL ORDER
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Mahony, D.F; Gladden, J.M.; Funk, D.C..
(2003)
Examining Athletic Donors at NCAA Division I Institutions
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2
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78
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Gladden, James M.; Funk, Daniel C..
(2002)
Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
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Mahony, D.F.; Nakazawa, M.; Funk, D.C.; James, J.D.; Gladden, J.M..
(2002)
Motivational Factors Influencing the Behavior of J. League Spectators
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1
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61
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Mahony, D.F; Nakazawa, M.; Funk, D.C.; James, J.D.; Gladden, J.M..
(2002)
Motivational Factors Influencing the Behavior of J. League Spectators
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Gladden, James M; Funk, Daniel C.
(2001)
Understanding brand loyalty in professional sport: Examining the link between brand association and brand loyalty
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72
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Gladden, James M.; Irwin, Richard L.; Sutton, William A..
(2001)
Managing North American major professional sport teams in the new millenium: A focus on building brand equity
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Gladden, J.M.; Irwin, R.L.; Sutton, W.A..
(2001)
Managing North American Major Professional Sport Teams in the New Millennium: Building, Sharing and Maintaining Equity
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1
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Gladden, J. M.; Milne, G. R..
(1999)
Examining the importance of brand equity in professional sport
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4
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50
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Gladden, J. M.; Milne, G. R.; Sutton, W. A..
(1998)
A conceptual framework for assessing brand equity in Division I college
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Sutton, W. A.; Irwin, R. L.; Gladden, J. M..
(1998)
Tools of the trade: practical research methods for events, teams and venues
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Gladden, J..
(1996)
The ever expanding impact of technology on sport marketing, Part II
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Gladden, J..
(1996)
Sportsmarket bytes: the ever expanding impact of technology on sport marketing. Part I
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