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'Stock Options as a Mean of Adding Value in Business Markets' - A Powerful Potential Communication Vehicle for Business Marketing Managers

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CONTRIBUTORS:
  Author Spais, George (b. 1975, d. ----)
  Author Filis, George
JOURNAL:
  Journal of Financial Services Marketing, 6(3), 290 - 298.
YEAR: 2002
PUB TYPE: Journal Article
SUBJECT(S): Information Economics, Information, Business Markets, Marcoms Strategies, Branding and Stock Options
DISCIPLINE: No discipline assigned
HTTP: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=298340
LANGUAGE: None
PUB ID: 103-439-403 (Last edited on 2007/12/28 05:37:11 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 1 ] Oh, K; Durden, G. (2007) The finance-CRM nexus: measure of performance
     (Journal Article in International Journal of Electronic Customer Relationship Management )
[ 0 | 1 ] Chen, Lien-Hung. (2006) The Empirical Research of Investor Relations Success Factor
     (Thesis/Dissertation completed at Chinese Culture University, Dept. of Banking & Finance)
[ 0 | 1 ] Durden, G; Oh, K. (2006) The marketing-finance nexus: Constructs and metrics
     (Conference Paper in Proceedings : Proceedings 3rd (2006) Chinese Annual Meeting in Finance )
[ 0 | 1 ] Gao, Y. (2004) Do managers' human values influence shareholder value? – Unlocking the marketing 'black box'
     (Conference Paper in Proceedings : Proceedings of the 13th EDAMBA (Organisation) Research Summer School )
[ 0 | 1 ] Gao, Y; Bradley, F. (2004) Do Managers’ Human Values have an Impact on Shareholder Value? – The Marketing ‘Black Box’ Disclosure
     (Conference Paper in Proceedings : 2004 Irish Academy of Management Annual Conference )
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