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The impact of feelings on ad-based affect and cognition

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CONTRIBUTORS:
  Author Burke, M. C.
  Author Edell, J. A.
JOURNAL:
  Journal of marketing research: JMR, 26(??), 69 - 83.
YEAR: 1989
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: English
PUB ID: 103-375-671 (Last edited on 2002/04/16 14:33:58 GMT-6)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 1 | 34 ] Kinney, L.; McDaniel, S. R.. (1996) Strategic implications of attitude-toward-the-ad in leveraging event sponsorships
     (Journal Article in Journal of Sport Management [JSM] )
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