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Service management and marketing: Managing the moments of truth in service competition
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CONTRIBUTORS:
  Author:  Gronroos, C.
PUBLISHER:
  Lexington Books  (Lexington, MA)
SERIES TITLE:
 
YEAR: 1990
PUB TYPE: Book
VOLUME/EDITION:
PAGES (INTRO/BODY):
SUBJECT(S): None
DISCIPLINE: Business/Management
LC NUMBER: None
HTTP:
LANGUAGE: English
PUB ID: 103-374-198 (Last edited on 2002/04/18 16:35:04 GMT-6)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 1 | 18 ] Westerbeek, Hans M.; Shilbury, David. (1999) Increasing the focus on "place" in the marketing mix for facility dependent sport services
     (Journal Article in Sport Management Review [SMR] )
[ 4 | 44 ] Cousens, Laura; Slack, Trevor. (1996) Using sport sponsorship to penetrate local markets: The case of fast food restaurants
     (Journal Article in Journal of Sport Management [JSM] )
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