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A model of image creation and transfer in event sponsorship

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CONTRIBUTORS:
  Author Gwinner, K.
JOURNAL:
  International marketing review, 14(3), 145 - 158.
YEAR: 1997
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-373-823 (Last edited on 2002/03/17 16:17:25 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 83 ] McDaniel, Stephen R.; Heald, Gary R.. (2000) Young consumers' responses to event sponsorship advertisements of unhealthy products: Implications of schema-triggered affect theory
     (Journal Article in Sport Management Review [SMR] )
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