Chalip (1992) The construction and use of polysemic structures: Olympic lessons for sport marketing

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The construction and use of polysemic structures: Olympic lessons for sport marketing

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CONTRIBUTORS:

Author:

Chalip, L. (The University of Texas at Austin)

JOURNAL:

Journal of Sport Management [JSM], 4(??), 87 - 98.

YEAR:

1992

PUB TYPE:

Journal Article

SUBJECT(S):

None

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-373-412 (Last edited on 2002/04/08 15:27:45 GMT-6)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 1 | 39 ]

McDaniel, Stephen R.. (2002) An exploration of audience demographics, personal values, and lifestyle: Influences on viewing network coverage of the 1996 summer Olympic games

(Journal Article in Journal of Sport Management [JSM] )

[ 0 | 52 ]

McDaniel, S.R. ; Chalip, L.. (2002) Effects of Commercialism and Nationalism on Enjoyment of and Event Telecast: Lessons from the Atlanta Olympics

(Journal Article in European Sport Management Quarterly )

[ 0 | 46 ]

Garcia, Beatriz. (2001) Enhancing sport marketing through cultural and arts programs: Lessons from the Sydney 2000 Olympic Arts Festival

(Journal Article in Sport Management Review [SMR] )

[ 2 | 109 ]

Gibson, H. J.. (1998) Sport tourism : a critical analysis of research

(Journal Article in Sport Management Review [SMR] )

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References		39
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