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Managing brand equity

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CONTRIBUTORS:
  Author Farquhar, P. H.
JOURNAL:
  Journal of advertising research, 30(4), 7 - 11.
YEAR: 1990
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-372-627 (Last edited on 2010/10/04 12:45:27 GMT-6)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 4 | 50 ] Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college
     (Journal Article in Journal of Sport Management [JSM] )
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