Gladden and Funk (2002) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

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Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

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CONTRIBUTORS:

	Author:	Gladden, James M. (University of Massachusetts Amherst)
	Author:	Funk, Daniel C. (Griffith University)

JOURNAL:

Journal of Sport Management [JSM], 16(1), 54 - 81.

YEAR:

2002

PUB TYPE:

Journal Article

SUBJECT(S):

Sport, Brand Equity, Attributes, Benefits, Attitudes

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-372-624 (Last edited on 2006/03/22 20:17:34 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 2 | 96 ]

Funk, Daniel C; Haugtvedt, Curtis P; Howard, Dennis R. (2000) Contemporary attitude theory in sport: Theoretical considerations and implications

(Journal Article in Sport Management Review [SMR] )

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