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A schema unification model of brand extensions

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CONTRIBUTORS:
  Author Bridges, S.
INSTITUTION ID:
  Marketing Science Institute
SERIES TITLE:
 
YEAR: 1992
PUB TYPE: Working Paper/Manuscript
WORKING PAPER NUMBER: None
PAGES: 1,  35 p.
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-372-601 (Last edited on 2002/02/27 18:45:18 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 4 | 50 ] Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college
     (Journal Article in Journal of Sport Management [JSM] )
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