McDonald (1991) Sponsorship and the image of the sponsor

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Sponsorship and the image of the sponsor

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CONTRIBUTORS:

Author:

McDonald, C.

JOURNAL:

European journal of marketing, 25(11), 31 - 38.

YEAR:

1991

PUB TYPE:

Journal Article

SUBJECT(S):

None

DISCIPLINE:

No discipline assigned

HTTP:

LANGUAGE:

English

PUB ID:

103-371-635 (Last edited on 2002/02/27 18:45:18 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 37 ]

McCarville, R. E.; Flood, C. M.; Froats, T. A.. (1998) The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor

(Journal Article in Journal of Sport Management [JSM] )

[ 0 | 38 ]

Thwaites, D.; Carruthers, A.. (1998) Practical applications of sponsorship theory: empirical evidence from English club rugby

(Journal Article in Journal of Sport Management JSM )

[ 6 | 39 ]

Amis, J.; Pant, N.; Slack, T.. (1997) Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship

(Journal Article in Journal of Sport Management [JSM] )

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