Calder, Phillips and Tybout (1981) Designing research for application

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Designing research for application

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CONTRIBUTORS:

JOURNAL:

The Journal of consumer research, 8(??), 197 - 207.

YEAR:

1981

PUB TYPE:

Journal Article

SUBJECT(S):

None

DISCIPLINE:

No discipline assigned

HTTP:

LANGUAGE:

English

PUB ID:

103-369-028 (Last edited on 2002/02/27 18:45:12 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 1 | 34 ]

Armstrong, K. L.. (2000) African-American students' responses to race as a source cue in persuasive sport communications

(Journal Article in Journal of Sport Management [JSM] )

[ 3 | 45 ]

Mahony, Daniel F.; Moorman, Anita M.. (1999) The impact of fan attitudes on intentions to watch professional basketball teams on television

(Journal Article in Sport Management Review [SMR] )

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