The role of sponsorship in the marketing communications mix
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1991
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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None
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DISCIPLINE:
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No discipline assigned
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-368-453
(Last edited on
2009/10/29 23:59:02 GMT-6)
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SPONSOR(S):
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CITATIONS:
(Display Abstract)
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[
0
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48
]
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Berrett, Tim; Slack, Trevor.
(2001)
A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship
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[
1
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65
]
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Shaw, Sally; Amis, John.
(2001)
Image and investment: Sponsorship and women's sport
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[
1
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71
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Berrett, T.; Slack, T..
(1999)
An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions
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[
0
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38
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Thwaites, D.; Carruthers, A..
(1998)
Practical applications of sponsorship theory: empirical evidence from English club rugby
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[
6
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39
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Amis, J.; Pant, N.; Slack, T..
(1997)
Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
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STATISTICS
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