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Commercial sponsorship

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CONTRIBUTORS:
  Author Meenaghan, Tony (University College, Dublin)
JOURNAL:
  European journal of marketing, 17(??), 1 - 73.
YEAR: 1983
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-368-452 (Last edited on 2002/02/27 18:45:10 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 48 ] Berrett, Tim; Slack, Trevor. (2001) A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship
     (Journal Article in Sport Management Review [SMR] )
[ 1 | 65 ] Shaw, Sally; Amis, John. (2001) Image and investment: Sponsorship and women's sport
     (Journal Article in Journal of Sport Management [JSM] )
[ 0 | 38 ] Thwaites, D.; Carruthers, A.. (1998) Practical applications of sponsorship theory: empirical evidence from English club rugby
     (Journal Article in Journal of Sport Management JSM )
[ 6 | 39 ] Amis, J.; Pant, N.; Slack, T.. (1997) Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
     (Journal Article in Journal of Sport Management [JSM] )
[ 6 | 32 ] Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective
     (Journal Article in Journal of Sport Management [JSM] )
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